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Saturday, October 8, 2022

My biggest lessons from marketing my books and my business (I haven't talked about this) by Tamara Rasheed.


I really want to take you through what happened over those 13 months from March 2020 - April 2022.


I experienced the biggest transformation in my life over those 13 months and... you will see why.


In April 2021, after a solid 4 years of ignoring my need for professional development, self-love, and healing from trauma, I made the decision to give my previous book business another shot and to stop playing small as an author.


The closer I got to my successes in my old business, I would become fearful and it would keep me from being consistent.


Every step I took in that old business felt like trying to walk in quick sand because I didn't know anything about marketing!


I got referrals, but because the people referring customers to me weren't my perfect customers, the referrals weren't perfect customers either and working with them was really hard.


I ended up traumatizing myself because I was going through a lot (homelessness with 4 kids, losing my manuscripts for my own books, and being worried about my children while we went through it all) and I wasn't growing professionally to become an actual business owner.


When I started my business up again in 2021, I was ready!


I wasn't afraid to name my price for my services.

I knew exactly who my perfect readers were.

I knew all of their biggest challenges so serving them and making things easier for them was easy.


And I created a history of doing my inner work and that made me feel powerful and sure in my business.


I attacked any and everything that held me back and made myself a promise - I would never be the one standing in the way of my own success.


March 2021, I started focusing on courses to improve my communication and leadership skills and complete the past so that it was no longer writing my steps.


I owned the title Loving Leader! 


June 2021, I stepped out on faith, took imperfect action, and hosted my first marketing summit exclusively for authors!


This introduced me to a brand new love for my business, a blue ocean of service that I can provide, and a brand new realization about how I can serve authors right where they are.


November 2021, I had a brand new business with a dozen clients - book publishing agencies, self-publishing coaching services, and authors with a message for the masses - helping you build the audiences that truly need you and have been crying and lost in life without your books.

2021 was my first 6 figure year!

But…


 For those of you who keep pushing forward when it seems harder and harder every day to sell your books…


 For those of you who keep putting everything and everyone ahead of yourself and your business because you don't know how to turn your business into something that can support you…


 For those of you who hide in your cave to write because marketing has been scary and uncertain…


I just want you to know it's possible.


For me, the biggest transformations were:


 Recognizing my fears and taking imperfect action in the face of what scared me in the past.


 Thinking about who I am writing books for as early as possible and writing all of my books across genres with who I am writing for at the forefront of all of my ideas.


 Getting really good at organic marketing so that paid marketing is a choice and not a go-to, and building an audience is automatic.

These changes don't happen magically.

They take time to put in place, but they can happen FAST if you have the right support to guide you there.


So I challenge you to create a vision for your book business by December 2022 - it's 2 months away.


Do you want to be like 2017 Tamara, stressed, traumatized, and dependent on others for her success while playing small as a business owner?


Or do you want to be like 2022 Tamara, healed from the past, fearlessly attacking her goals, with a 6 figure income in multiple streams?


If you want to chat about how to get there in the next few months, let me know.


I've helped dozens of authors build the book business of their dreams and create:

 An audience of their perfect readers

 A full pipeline of potential customers

 A business they are proud of that supports them and their families





1 comment:

  1. It's important for people to realise that reaching the goal is never easy. It takes a whole lot to be a successful writer. You can reach out to Tamara Rasheed on Facebook for consultation. She's the best!

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